Nov, 30th 2011

ESOMAR Qualitative 2011 – Embrace, Inspire and Celebrate

The implementation of innovation processes in terms of marketable products is an essential issue for a company to strengthen the competitiveness and to fulfil the needs of their own consumers. Particularly, qualitative market research is contributing considerably to illustrate the potential and enhances the generation of profound insights, which are on an emotional level and are only limited accessible on a rational level. These aspects have been highlighted at this years’ qualitative ESOMAR conference, which took place from the 13th to the 15th of November in Vienna, Radisson Blue Palais Hotel, with 175 participants from more than 40 different countries, entitled “embrace, inspire and celebrate”.

ESOMAR is the European Society for Opinion and Marketing Research and intends to promote the worldwide market and opinion research since more than 50 years. This year the conference focused on the successful integration of new and inspiring approaches in the present qualitative research design and celebrated the positive contribution to the continuously developing and innovative discipline for companies, economy and society.
TNS was participating as “Silver Sponsor” at the conference with an information desk, which was attended by a co-operation of TNS Info Research Austria, TNS Infratest (Germany) and TNS Hoffmann (Hungary). To take up the topic of the conference – in the sense of an innovative qualitative research design and methodology – in relation to culinary art too, the participants of the conference have been offered a NeedScope pizza at the TNS desk on the 14th of November, which was widely appealing. Special on the pizza were the six different parts – in this case pizza slices with different toppings – which demonstrated the six NeedScope archetypes.

Background of the method: In the course of market research studies the system of NeedScope is exclusively offered by TNS and is a holistic instrument for the positioning of brands and for segmentation of needs. It is based on the assumption that emotions are the actual triggers for purchase decisions, therefore, it allows an understanding, measuring and usage of emotions in a way it isn’t possible in conventional research.
TNS Info Research Austria stands for innovative, high quality and solution oriented market research in Austria since 50 years. Against this background, we continuously strive for international knowledge transfer and exchange, to be able to offer our clients new, innovative and customised methods and products.

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May, 23rd 2011

New:  Start your dialogue with consumers using Consumer Online Forum



Our tools for qualitative online research offer stunning new possibilities to clients: In an online forum set up especially for you, groups of people discuss a topic guided by a professional moderator. This can be for example users of your products, potential customers, etc.  The participants are recruited for this particular forum only, which ensures that you talk and listen to the right people who are chosen carefully using criteria like product usage, age, gender or also lifestyle variables. If you wish you can follow the forum postings in real time or participate for yourself as a client.
We use Consumer Online Forum for different purposes:
- Dialogue:  A discussion forum with moderation used for baseline studies, brand research, communication with buyers of your own brands and competitor brands, etc.
- Deep Dive: Ethnographic research online - generation of consumer insights
- Co-creation:  Innovation and idea  generation supported by an online forum
Usually we recruit between 10 and 30 participants for a particular project. In  a forum running over a longer period of time, participants can be replaced by new people one after the other.  For special purposes (e.g. B2B forum with participants from different countries)  you might choose to invite  less than 10 participants to take part.
The output of the project comprises a complete collection of the verbatim postings as well as a comprehensive qualitative report with important insights and marketing recommendations.
If you want to learn more, please contact: fritz.alexander(at)tns-austria.com

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April, 14th 2011

Discover our Expertise
TNS University Europe is THE annually held training of TNS that helps to equip the staff with essential skills in Global Business Solutions and to enhance international contacts between TNS units.
 
This year’s TNS University took place end of March in Prague with the largest number of participants ever registered. As a new member within the TNS family, the Austrian team participated for the first time and was represented by the quantitative research executives Florian Mailänder and Thomas Pargfrieder.

Around 250 “students” from 30 different countries had the choice out of a rich pool of more than 30 interactive one and multi-day sessions. Florian and Thomas are looking forward to pass on their acquired knowledge to current and new clients.

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Feb., 2nd 2011

TNS Info Research Austria gets 50! Celebrate our birthday with us.

On February 24th, 2011, we celebrate the 50th anniversary of the founding of  “Info-Institut”, as our company was named back in 1961.  Originally it came to live as the market research unit of Unilever Austria, and since the mid 1970s the agency has been  part of big international research networks:  First of Research International and – since the merger of Research International with TNS – of the leading global network TNS.
We are very proud of the long lasting and successful history of our company and will celebrate  this great anniversary with several events in the course of 2011.
But first and foremost we want to use our jubilee to focus on the future of our business. We will introduce several new products to our clients, coming from different segments like Qualitative online research, Stakeholder management, Innovation and Retail.
By means of continuous development and extension of our products and services we want to make sure to deliver knowledge and certainty in your decision making – the preconditions for successful marketing.
We’ll keep you updated!

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December, 18th 2010

Our Qualitative Team became bigger!

We happily announce that two highly committed and competent colleagues joined the qualitative research team of TNS Info Research Austria.
The additional support of Mrs. Egger and Mrs. Marhan enables us to provide our clients with even better service!

Katharina Egger
Research Executive – Qualitativ
t: +43 (0)1 526 55 84 - 29
katharina.egger(at)tns-austria.com
 
As a Research Executive – Qualitative, Mrs. Egger provides you with competent consultancy in all market research matters.
Besides a master degree in sociology and post-graduate education in marketing and market research, Mrs. Egger has long-term and international work experience in managing and conducting market research projects in respected consulting firms.

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Larissa Marhan
Research Assistant
t: +43 (0)1 526 55 84 - 67
larissa.marhan@tns-austria.com

As a Research Assistant, Mrs. Marhan supports our qualitative research team at all stages of the project, from recruitment to analysis.
Apart from being a graduate „European Management Assistant“ and an advanced student in political science, Mrs. Marhan has gained much professional experience in up-market project and management assistance.

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October, 11th 2010

Digital Life: Largest ever digital research project reveals major changes in online behaviour around the world

Digital Life is the world’s largest study into consumers’ digital behaviours and attitudes ever conducted. The study seeks to go beyond behaviour to understand the core emotional drivers behind what consumers do online.

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June 15th, 2010

An innovative approach to focus groups. A remarkable image study for the Natural History Museum Vienna (NHM)

   

In 2009 TNS Info Research conducted a large-scale quantitative study for the Natural History Museum, which was representative for the Austrian population. An additionally target group were teachers of elementary school, biology teachers and school principals in Austria and neighboring countries. The study aimed at the evaluation of the present image and the attitude of respondents towards the Natural History Museum.
Based on these results, the study design for the 2nd step of the study – for which a qualitative approach with focus groups was clearly indicated - was developed.
The target group (private persons between 20-35 years old and teacher of AHS/BHS) must not have visited the museum during the last 5 to 10 years, to check possible barriers for visits and to make sure, that the there is no high interest for museums. This affinity would surely have influenced the assessment of the NHM, because the typical inhabitant of Vienna only visits the NHM three times in his / her life – during school, with the children and the grandchildren.
Difficulties in terms of methodology were not to focus exclusively at the present image, but also to evaluate the impact of guided tours on the assessment of the museum, which meant to conduct some kind of pre-/post test at the original setting.
The conventional strategy would have used mood-/ or concept boards, but this procedure would not have paid attention to the complex institution and offer of the museum. For this reason, a guided tour through the museum was arranged for the respondents. Afterwards the focus groups were held in the movie theatre. This procedure was not only interesting, fun and entertaining for respondents, but guaranteed in terms of methodology the same stimulus for all respondents for the posttest of the evaluation.
Thanks to the Natural History Museum and especially to Ms. Rattner and Mr. Kritscher, who gave great support concerning the organization and enabled two impressing days at the museum!

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Feb. 17th, 2010

INFO Research International turns to INFO Research Austria

INFO Research International is now part of the TNS group, and in future will operate in Austria as TNS INFO Research Austria.

Last year the two companies' activities in numerous countries were successfully merged in organisational terms, which means the well known TNS brand —synonymous with top-quality market research — will now have a significant presence in Austria.

Since 2009, TNS (Taylor Nelson Sofres, based in London) has been part of the Kantar Group, a subsidiary of media and communications group WPP, and is currently the world's largest ad hoc market research chain, with offices in 75 countries. 

TNS INFO Research Austria will continue to operate as a commercially independent Austrian company, and the proven team, headed by managing directors Fritz Alexander and Erich Werndl, will remain unchanged. However, there will be numerous advantages as a result of the merger:

In future TNS INFO Research Austria will have an even more international focus, with a business structure organized according to industry sector and a broad international presence. Competent specialists from all over the world can be called in, if required, allowing TNS INFO Research Austria to offer customers comprehensive, tailored service in virtually all areas of market research.

TNS INFO Research Austria will also have access to extensive methodological resources and a broader product portfolio. Proven Research International products such as the MicroTest volume forecast model and the Super Group ideas generator will complement innovative TNS methods and tools in Austria on an exclusive basis. These include TRI*M, the world's most frequently used model for customer satisfaction and stakeholder management. Over the next few months additional information will be provided about further options and solutions for customers.

Contact Info:
INFO Research Austria, Institut für Markt- und Meinungsforschung GmbH Kaiserstrasse 55
A-1070 Vienna, Tel: + 43 (0) 1 526 55 84 0, office(at)tns-austria.com, www.tns-austria.com

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