Quantitative market research refers to the collection of data using standardized methods (e.g. structured questionnaires). By means of appropriate sampling of respondents (quota or random sample) it aims at gaining representative results in terms of a pre-defined universe.
Standardisation helps to ensure that results are fully reliable.

Based on the sample results, estimates for the underlying universe can be made, taking into consideration a certain degree of error (normally 5% are accepted). Estimates may be provided for brand awareness figures, user shares or for target group attitudes towards a particular product or brand.

Collection methods:

CAPI - Computer Assisted Personal Interviewing:

• Optimum distribution of notebook interviewers across all regions
• Experienced and special trained interviewers permanantly supervised by our field department
• Possibility of setting very complex filters, rotations and plausibility checks through questionnaire programming, thus minimising risks that interviews are not conducted properly 
• Applicable for allmost all kind of research (in-home, in-hall, self-completion interviewing, both B2C and B2B

CATI - Computer Assisted Telephone Interviewing

• Modern telephone facility with experienced supervisors
• Highest quality of data collection and correct interviewing through audiovisual controlling and auto dialer
• Each interviewer will be briefed personally on the finally programmed questionnaire with clients having the oportunity to take part in the briefing too and listening to real interviews

CAWI - Computer Assisted Web Interviewing

• Very efficient and cost-effective data collection method
• Availability of large and continuously growing consumer panels
• Continuous development of mobile devices such as handsets and notebooks, enabling consumers to take part in surveys out of home and on the go
   
  
  

P&P - Paper & Pencil Interviews

• Large and experienced interviewer staff throughout the country
• High quality standards through representative quota targets and random controll calls
• Applicable for almost all kind of research (in-home, in-hall, self-completion interviewing, Mystery shopping, both  B2C and B2B)