Areas of Expertise and our Global Business Solutions
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TNS INFO Research offers a complete range of research tools in Austria.

With these tools most of the questions occurring throughout the lifecycle of a product / service can be dealt with.

To give you a better overview, we have grouped our offer into three main areas:

Innovation & Product Development
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Qualitativ

Insightment™
delivers genuine consumer insights that can inspire business growth supported by observations of human behaviour
SuperGroup™
is a high intensity creative workshop which allows the freshest and most exciting ideas to emerge
Super Clinic™
is an interactive one-day workshop involving early adopters, creative and mainstream consumers to focus on problems highlighted during concept screening

Quantitativ

MATRIX™
investigates four key product usage / occasion factors: who, when, what, and where, and combines them in an integrated, easy-to-use model
Concept eValuate™
is different; unlike other screening tools, it doesn't just predict mainstream wins, it lets you identify great ideas the market isn't ready for yet
Value Manager™
helps clients find an optimum combination of features for a product or service and simulate the impact of various alternative combinations on market share or acceptance
Launch eValuate™
(former MicroTest) is a unique sales forecasting approach which offers detailed scenario planning to optimise a product launch or line extension

Brand and communication research
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AdEval™ System
recognises that both the rational and emotional are key in maximising return on the most expensive item of the marketing mix
BPO™ / BPO™ Tracking
Brand performance optimisation (BPO) helps clients optimise their media mix through understanding how communications affect the brand-consumer relationship, both rationally and emotionally
Conversion Model™
enables clients to detect threats and opportunities early on, identifying and providing clear insights into how to manage brands according to the strength of the relationship
FutureView™
enables clients to future-proof their strategic marketing and innovation decisions by understanding how today’s consumer landscape is likely to change in the coming years
NeedScope™ System
is a qualitative and quantitative market research system for understanding emotion throughout the marketing process

Stakeholder Management
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TRI*M™
gives companies a high-powered, tailored system, enabling managers to continuously measure, manage and monitor relationships with relevant stakeholder groups, be it customers, employees, dealers or shareholders 

Contact:

         
 Erich WERNDL                  Fritz ALEXANDER

Tel. +43 (1) 526 55 84 - 0
office@tns-austria.com

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